CHILLI. 

PRESS RELEASES, CASE STUDIES
AND COPY WRITING

Independently recognised as one of the the UK's top 100 brand agencies, CHILLI are specialists in working with some of the country's best known food and drink brands including Co-op, Wensleydale Creamery and McVities to name but a few.

 

 Having worked with their talented team as part of the Deliciouslyorkshire Lockdown Legend Awards in the summer of 2020, Welly Boot Marketing have since worked on a range of press and copy writing projects for the Leeds based business including press work for the launch of the Co-op's Christmas campaigns and Beanies Coffee rebrand as well as writing case studies for design work projects for Vale of Mowbray, Poppets and Upstream.

Our most recent work has included writing  the brand attributes brief for the new 1915 restaurant at Leeds University as well as copy writing briefs around product photography and food and drink trends.

 

DELICIOUSLYORKSHIRE TASTE AWARDS 2021

A RECORD BREAKING YEAR!

In their annual celebration of Yorkshire's thriving food and drink industry, the Taste Awards returned for their 17th year with a bang!

 

Whilst many events enjoyed their return to normality 2021, the Taste Awards went one better by recording a record number of entries alongside their biggest attendance to date at their black tie Awards ceremony which was held at the Pavilions of Harrogate.

 

Welly Boot Marketing were asked to manage the project for the 6th year (having previously worked for Deliciouslyorkshire as their Marketing and Media Manager) co-ordinating everything from the launch and online entry process through to the digital comms, judging process, press, social media and the event itself.

Hosted by BBC Radio 2's former resident foodie and artisan producer champion Nigel Barden and Yorkshire's favourite Chef and Consultant Steph Moon, the 300 guests dined on a bespoke menu featuring many of the finalists products before this year's winners were revealed.

 

And this year's winning businesses were...

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YORKSHIRE POST  COUNTRY WEEK 

350 PAGES AND COUNTING....!

Every weekend in the Yorkshire Post's Country Week Supplement, Deliciouslyorkshire have a page to promote their members news, events and recipes.

I started writing the page in June 2015 and have since compiled it each week covering everything from collaborations, awards, innovations, events, fires, expansions, recipes, and more recently how Yorkshire businesses adapted and thrived through the pandemic....along with everything else in-between!

Copy writing and content creation is at the core of what Welly Boot Marketing does, so if there is some content you'd like whipping into shape be it for print or online use, get in touch to see how we can help.

LOCKDOWN LEGENDS AWARDS

COPY WRITING AND DIGITAL PROMOTION

During the summer of 2020 Deliciouslyorkshire launched the  Lockdown Legends Awards as a way to recognise the fantastic work that many Yorkshire food and drink businesses were doing during Lockdown.

After asking the public for nominations, a shortlist was then compiled by a panel of industry experts and put to a public vote to decide our winning businesses for the two Community and a Business awards.

We were able to gain some fantastic coverage for both the awards themselves and the shortlisted / winning businesses throughout both the regional and industry press as well as online.

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WARRENDALE WAGYU PRODUCERS EVENT

DIGITAL PRESENTATION AND PRESS WORK

Warrendale Wagyu are a Yorkshire based company established in 2017 and  working with over 150 farmers across the UK to produce their unique Wagyu Beef, using full blood wagyu genetics crossed with dairy cows.

 

Their annual producers event returned in the summer of 2021 and brought together their partner farmers along with industry professionals to date them on the business and their plans going forwards.

 

Welly Boot Marketing were tasked with producing the presentation for the event, pulling together key messages from the Warrendale team, along with updates from their partners Gnus Genetics, Oxbury Bank and Aldi as well as post event press work.

YORKSHIRE POST   COUNTRY WEEK PAGE

275 AND COUNTING...!

We were asked by the team at North Yorkshire based ShuttleSocks to update and refresh their current website. 

 

A locally run business selling a range of colourful game bird socks, the business had grown steadily over the last 18 months and had plans to expand their product range and reach over the coming year.

We updated and streamlined the look of the site, including refreshing the shop element to make it more user friendly and creating a trade section to the site for the growing B2B element.

Take a look at the site HERE

TIM GIBSON SUPPLIES

WEBSITE MANAGEMENT, SOCIAL MEDIA AND PROMOTION

A very busy farm diversification business selling robotic milking machines and a whole host of other products for dairy farmers, Welly Boot took over the website and social media management of Tim Gibson Supplies in the summer of 2020.

As well as the usual social media content creation, we keep the website up to date with new products and availability as well as promoting these to customers across the country through our social media and digital marketing activities.

Print media is also an important area for the TGS team through the farming press and we create bi monthly inserts advertising their latest products to go in the Dairy Farmer magazine.

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YORESTORE

WEBSITE REFRESH AND UPDATE

YoreStore are a new business, turning redundant agricultural businesses into state of the art self storage units.

Their team asked Welly Boot Marketing to take over their social media presence as well as work on a new website to attract both domestic and business customers.  We were able to achieve some great regional press coverage outlining their offering and introducing their services to potential customers in the area.

A roll out of the service and franchise opportunity is planned in 2021 so we'll be working on a number marketing materials and expanding our online reach to help with this expansion

BERT'S BARROW

PRESS COVERAGE & SOCIAL MEDIA MANAGEMENT

During the coronavirus lockdown period in the Spring of 2020, we were approached by the team at Bert's Barrow in Hillam near Selby, who were in the process of switching their business from a traditional farm shop to a drive-thru in line with social distancing measures.

The first farm shop in the country to make the switch, we were able to obtain some fantastic coverage for Bert's which saw them feature in a number of regional and industry publications including the Farmers Weekly and the Northern Farmer as well as owner Charlotte

appearing on BBC Radio Leeds.

During this unprecedented time the team also needed help with their social media management to further promote the new business and maintain its momentum. We took over the management of their social accounts to allow them to get on with the day job! 

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SHUTTLESOCKS

WEBSITE REFRESH AND DIGITAL MARKETING

We were asked by the team at North Yorkshire based ShuttleSocks to update and refresh their current website. 

 

A locally run business selling a range of colourful game bird socks, the business had grown steadily over the last 18 months and had plans to expand their product range and reach over the coming year.

We updated and streamlined the look of the site, including refreshing the shop element to make it more user friendly and creating a trade section to the site for the growing B2B element.

Take a look at the site HERE

SHEPHERDS PURSE CHEESE

COVERAGE FOR SUMMER AWARDS

No strangers to winning awards, Thirsk based artisan cheese producers Shepherds Purse are enjoying a golden summer of collecting prestigious industry accolades.

 

Having won several trophies at the Great Yorkshire Show, the British Cheese Awards, the Great Taste Awards (known as the Oscars of the food and drink world!) and to top it all off sweeping to victory in several categories at the World Cheese Awards, Welly Boot obtained some great regional media coverage for the family run firm to shout about their fantastic achievements including articles in the Yorkshire Post, Darlington and Stockton Times and the Northern Echo and a piece on BBC Look North News.

Find out more HERE

DELICIOUSLYORKSHIRE

TASTE AWARDS 2019

Now in their 16th year, the Deliciouslyorkshie Taste Awards are the biggest food and drink accolades in the North of England attracting hundred of entries from across the county.

Having run the Awards for the past 4 years as part of my previous role as Press and Marketing Manager for Delicioulsyorkshire, the DY Board asked me to run the event through WellyBoot Marketing after leaving the role earlier in the year.

The 6 month project includes all communication elements including managing the relationship with media partner the Yorkshire Post, as well as managing the event itself which takes place in November at the Pavilions of Harrogate.

More information on the event can be found HERE

ROOTS FARM SHOP

AWARD ENTRIES

Awards are an important part of marketing food and drink businesses and a great way of setting yourself apart from the competition.

 Done properly, the publicity they can generate from getting shortlisted to actually winning can make a huge impact on your sales!

There are lots of fantastic awards in the industry, both regionally and nationally meaning that the competition can be fierce and to make your entry stand stand out from the crowd takes lots of time and effort - something that's at a premium for small rural businesses.

 

We've worked with Roots Farm Shop and Cafe this summer to pull together a number of award entries for both local and national awards.  Collating over a decades worth of news, initiatives and innovation into an award entry takes some serious (wo)man hours, but its been a great team effort... so watch this space!